THE FUTURE OF SERVICE
Invest in AllSet
A message from our CEO
We're building the future of service businesses inside chat.
Our goal is clear: to remove the admin drain holding everyday service providers back and become the default agentic operating layer.
We’re currently doing the work of a brilliant PA, soon we’ll be doing the work of an entire operations team.
AllSet is live and in business: proving our model in the market, and ready to expand.
I’d welcome the chance to share our progress and vision. Contact me directly or book a meeting using the form on this page.
Robin Lacey
Co-Founder & CEO, AllSet Digital, Ltd.
What to expect from your meeting with AllSet:
On the video call, you’ll meet AllSet executives including Robin (CEO). We’ll share how AllSet is transforming service businesses by automating bookings, payments, and client communication inside chat. We’ll walk you through:
It’s an open discussion and you're welcome to ask anything about the the business, product, or market.
Our goal: to give you a clear view of the scale of the opportunity and why now is the right moment to join us.
Book an appointment
THE FUTURE OF SERVICE
Frequently asked questions
What is AllSet's vision?
AllSet's vision is to create a world where running a solo service business is as simple as sending a message to AllSet, where admin disappears, and providers can focus on their craft, not their calendars.
What is AllSet's mission?
Our mission is to eliminate the burden of admin-chat for self-employed service providers by automating bookings, payments, and client communication directly inside the messaging channels they already use. We are building the quiet infrastructure that powers everyday service, enabling seamless interactions without the noise, thus fostering trust and efficiency.
What "problem" is AllSet solving?
Independent service providers waste 10+hours monthly on manual admin work through WhatsApp and SMS; what we call "admin natter." This leads to missed appointments, frustrated customers, and lost revenue.
Existing booking tools force clients to change their behavior, creating friction that kills repeat business. AllSet eliminates this by automating admin tasks directly within familiar chat apps, transforming dead-end conversations into seamless commerce channels.
Service providers can focus on their craft while clients book and pay with zero hassle - all without leaving the chat.
Why does AI enable something that cannot be achieved through standard booking software?
Conversational AI transforms booking interactions by embedding the entire process within the chat platforms clients already use, like WhatsApp.
Unlike traditional systems that impose rigid forms and require new apps, our solution naturally understands and responds to free-form requests.
This immediacy and familiarity eliminate friction, reduce drop-offs, and provide service providers with a 24/7 assistant, enhancing scheduling efficiency and client satisfaction.
How will AllSet will enable customers to make more money?
AllSet gives service providers back 10+ hours monthly by automating admin work - that's time they can spend on paid services instead of chasing bookings.
The platform reduces no-shows through automated reminders, speeds up payments, and makes rebooking effortless for clients. This drives repeat business and creates natural upselling opportunities right within chat conversations.
Result: More billable hours, fewer missed appointments, faster payments, and higher customer lifetime value - all without added complexity.
What does AllSet understand about the solo service provider industry that others don't?
Solo service providers operate their businesses via chat, not on complex platforms. We understand they want less admin, not more tools.
AllSet fits seamlessly into their workflow on WhatsApp, where they already manage bookings, rescheduling, and payments. By keeping everything within the chat, we remove the friction of switching to separate systems.
Our approach respects their existing habits, enhancing efficiency without requiring behavior changes. This focus on their natural environment sets us apart, ensuring AllSet is intuitive and immediately useful.
Why now?
The moment is ripe for AllSet due to four converging factors.
First, chat platforms like WhatsApp have become the main hub for customer interactions, offering a trusted channel for business communications.
Second, generative AI has matured to enable seamless automation of complex, multi-step tasks at a minimal cost.
Third, there's a growing number of self-employed professionals running their businesses entirely from mobile devices, who find traditional admin tools cumbersome.
Lastly, the integration of payments into chat threads is becoming widespread, allowing transactions to happen without leaving the conversation.
These advancements create the perfect opportunity for AllSet to revolutionize booking by embedding the entire journey—search, selection, payment, and confirmation—within a single chat thread.
Why will AllSet win?
We're already solving real problems. Our partnerships, including YOUR Personal Training, mean we're working with actual customers today, validating our solution with thousands of service providers who need exactly what we've built.
Our tech is proven. We've built a complete stack specifically for conversational commerce - not a generic tool adapted for chat. Every feature is designed for how service providers actually communicate with clients.
Our team has the experience. Decades of combined expertise in transactional software, AI, and growth marketing means we know how to build, scale, and sell solutions that work.
We're not guessing at the market - we're already in it, with proven technology and the right team to dominate it.